B2B Lessons from 2020

Covid-19 forced all of us to change. Companies and employees who had resisted digital innovation suddenly had no choice. Some of the changes have created value and are worth keeping. Others not so much. What follows are pandemic-induced B2B changes that will likely...

5 B2B Ecommerce Trends for 2021

B2B ecommerce was already growing rapidly when the global pandemic struck in early 2020, accelerating the wholesale industry’s digital transformation. And while it would be possible to list many industry shifts for the coming year, five trends could be especially...

B2B Merchants: Harness Data to Pivot, Adapt

I’m hearing the word “pivot” from B2B merchants. Manufacturers and distributors are pivoting to keep up with the pace of change. The pandemic-induced change is especially challenging because of the unknown afterward, post-Covid. The post B2B Merchants: Harness Data to...

Getting Your B2B Team on the Digital Train

The pandemic has accelerated the digital transformation of many B2B companies. Implementing ecommerce and other digital tools requires rethinking how your organization operates and how it interacts with customers. It’s an opportunity to improve sales and back-office...