by rowen@geotechsolutions.biz | Mar 26, 2019 | News
Your B2B company leadership is skeptical about changing business and sales methods. How can you make a case for ecommerce? A proof of concept is a good way to test the digital commerce waters, to learn. Ideally, the project can be completed quickly and has a quick...
by rowen@geotechsolutions.biz | Mar 26, 2019 | News
Site search is arguably the most important area when it comes to user experience. Buyers don’t have time to hunt for products. In this post, I’ll offer a few practical action steps for improving site search on your ecommerce site — B2B and B2C. The post 6 Ways...
by rowen@geotechsolutions.biz | Mar 25, 2019 | News
After only four years, Amazon Business hit $10 billion in sales in 2018. If you sell to companies, Amazon Business should get your attention. In this article, I will address what B2B sellers can learn from Amazon Business — and how Amazon Business impacts them. The...
by rowen@geotechsolutions.biz | Mar 25, 2019 | News
Many B2B executives believe that ecommerce cannot fit their business. But B2B companies that don’t embrace digital will lose opportunities. A digitally-savvy competitor could disrupt the market and cause large sales decreases for legacy companies, those that do not...
by rowen@geotechsolutions.biz | Mar 25, 2019 | News
B2B ecommerce merchants that facilitate punchout make the purchasing process easier for their customers. In this article, I will share my experience with punchout, including what it is, how it works, and how B2B merchants can deploy it for success. The post Essential...
